Exchange owners are here to stay, and modern sales methods are needed.
The Facts Speak
Our resort affiliates across North America report immediate improvements in sales and bottom line using the Equity Exchange. Increases of 15 to 20% are commonplace.
Customer service problems? Nonexistent. It’s the no cost/no lose solution you’ve been waiting for. One thing for certain, if you’re not using the Equity Exchange, the business is walking out your door.
- Higher Sales Volume: The exchange owner knows it works and is half sold before they even sit down.
- Higher Price Per Sale: They’ve tried it, they like it and now want larger, better and more of it.
- Higher Closing Ratios: Before the Equity Exchange, they left with only your sales gift under their arm.
- Lower Average Unit Costs: Yet, in every case you paid the marketing cost to bring them in the door.
Lead Generation!
The Equity Exchange can generate traffic. Recent surveys show that one-quarter of all existing owners would consider buying additional time. What’s more, nearly half wished to sell because they were dissatisfied with their current resort, unhappy with their exchange or would prefer a different location. Promoting the Equity Exchange at check-in, concierge desks or as booking incentives is a sure way to bring interested couples to your salesroom.
The average exchange purchase is $13,884. Using the Equity Exchange the average purchase is $19,358—that's a 39% increase.
Holiday’s Equity Exchange can result in better recruitment. The Equity Exchange is the tool sought after by professional salespeople. When they see it’s in your arsenal, they want to be on your team.